7 Reasons to Move to Salesforce Marketing Cloud

Brand
(noun)

An abstract entity with a unique identity of its own that is capable of attracting people.

Ex. A brand’s true outreach capabilities are decided by its marketing teams and strategies.

Every brand is a story waiting to be heard, an idea waiting to be planted into the right minds, or maybe even a solution that is desperately sought by many. But to make it heard and give proper visibility to the right audience could be a challenging task. But what if there existed a piece of tech that allowed you to target the right audience, craft personalized journeys, and make your data work for you? Yes, such technology exists and it’s known to us as Marketing Cloud by Salesforce. And if you haven’t been using it, here are 7 reasons why can’t afford to miss out on all the features it offers.

Sending the right message to the right audience becomes very convenient and effective when you have all the data generated across various teams in a single window. Be it third-party applications, social media, or even service teams, the Marketing Cloud is listening, recording, and compiling it for you in the form of actionable insights.

Account-based marketing is all about knowing your customers and using that data to address their problems as effectively as possible. And to do that you need a platform that collects and collates data from virtually every possible source so that your marketing teams strike the perfect note. And the Salesforce Marketing Cloud data platform allows you do just that. And with detailed customer profiles, your teams can address the customer’s pain points and provide a much more personalized experience.

Here’s the thing with personalization, 80% of customers are more likely to buy from a company that provides a tailored experience1. To harness the power of personalization, Marketing Cloud provides a tool called the journey builder that can be used to create unique journeys for customers by getting data from various sources, sending messages through virtually every possible channel, and creating a custom flow.

Email marketing is considered to be one of the most effective ways to communicate with consumers on a large scale. The ROI is also there. Did you know that for every dollar spent on email marketing, you get $42 in return?2 To make it even better, you can create beautiful, engaging, and personalized emails using the email studio you get with the Marketing Cloud. With cutting-edge analytics, you can even measure the success of your email marketing campaigns and find out what’s working and what’s not.

Imagine having an entire advertising ecosystem that is powered by real-time customer data. You can now have an ad platform that allows you to advertise on virtually every channel like Google and social media for maximum conversion and remarketing. That way you can get more leads by finding a similar audience. You can also use the Advertising Studio with other Marketing Cloud offerings like the journey builder for maximum ROI.

Engaged customers are loyal customers. Be it B2B or B2C, having an effective customer engagement strategy always pays dividends in the long run. From providing meaningful and resonating content to providing a rich mobile experience, Marketing Cloud helps keep your subscriber count going through the roof.

Predictive analysis and artificial intelligence are the future, and it’s here. Powered by the AI Einstein, Marketing Cloud goes beyond ticking the conventional boxes by providing lead scores based on real-time customer interaction data. It helps you maximize your ROI on engagement, and marketing campaigns, and provides an exceptional customer experience.

To sum it up, Marketing Cloud is a complete marketing ecosystem that can completely revolutionize your marketing operations. Looking at the offerings, ROI, and the potential to maximize the effectiveness of marketing efforts, it’s safe to conclude that every penny spent on this solution is a penny well spent.